App Design Mockup
Overview
Role
Illustrator
UI
Graphic Design
Client
Georgia Tech LMC 4813
Tools
Adobe Illustrator
Adobe Photoshop
Procreate
Figma
Duration
Spring 2022
Background
Women of Documenta is an app design and an art piece in and of itself. The goal for this project is to shed light on women and their oft forgotten voices in the world of art and to celebrate the motifs and aesthetic of the 1970's through a modern lens.
The project consists of a series of digital portraits, a UI design mockup, an an animated sequence included in the final prototype.
Mission Statement
Created as apart of LMC Art and Design Spring 2022's anthology project centered around Documenta 5. The app's goal is to provide both entertainment and education about all the women of the Documenta exhibit's. Additionally, as this was my final semester- the project includes elements with the purpose of showcasing the width of my skillset from graphic design, to motion graphics, to illustration.
Graphic Design & Illustration
Color Scheme
Mushroom Graphics and App Logo
Tarot Card Layout
Draft Version of Eye Stills
Design Vision: Mixing the Old with the New
Because the prompt for the projected highlighted Documenta 5, which took place in 1972, I wanted to incorporate the psychedelic aesthetics of the decade. By combining those aesthetics with a modern twist, the design appeals to a fresh audience, while paying homage to the exhibit's origins.
Motifs, therefore, include the eye, mushrooms, and tarot cards- all chosen to build playfulness and add to the game aspect of the app. Some instances of these can be seen in the images above.
Illustration
The portrait series mirrors the purpose of the UI design: a mixture of old and new. While it is done digitally, the style intertwines charcoal and traditional textures with a modern, illustrative style. Additionally, the focus is on the eyes of the artist- one of the key motifs used in the UI and Animation design. In the animation stills below you can see the key motifs: eyes and mushrooms. These two themes are a nod to the psychedelic culture of the 1970's and its connection to the art world.
Paula Modersohn-Becker, Digital Portrait, Spring 2022
Incorporation of Game Design: Animation
Born from my love of movement and built to incorporate the idea of interactivity as game play, the app begins with an animated short to introduce the visual motif's of the mushrooms, the eyes, and the taro card set up. The animation works to grab the attention of the user and builds mystique about the app, elevating it from purely educational to enjoyable interactive.
Intro Sequence
Intro Sequence, Animated Stills
Incorporation of Game Design: Game Play
The app is conceptualized as a mixture of a video game-esque platform and an education learning piece. Following the animated still at the beginning of the user's journey (which mirrors a cut scene in a video game), the gameplay is introduced by the motif of the tarot cards. The user will be able to flip between artists much like tarot cards are flipped in a deck. The sketch showcases the initial movement of the game play. The user is effectively "choosing a character" to learn about, with each card introducing a new woman artist from Documenta.
Sketch
Tarot Card Layout