Main Logo
Overview
Role
Head of Graphic Design
Marketing Team Member
Tools
Adobe Illustrator
Adobe Photoshop
Procreate
Canva
Client
Georgia Tech Women Leadership Committee
Duration
Spring 2021-Spring 2022
Background
Women of Documenta is an app design and an art piece in and of itself. The goal for this project is to shed light on women and their oft forgotten voices in the world of art and to celebrate the motifs and aesthetic of the 1970's through a modern lens.
The project consists of a series of digital portraits, a UI design mockup, an an animated sequence included in the final prototype.
Mission Statement
Created as apart of LMC Art and Design Spring 2022's anthology project centered around Documenta 5. The app's goal is to provide both entertainment and education about all the women of the Documenta exhibit's. Additionally, as this was my final semester- the project includes elements with the purpose of showcasing the width of my skillset from graphic design, to motion graphics, to illustration.
Graphic Design
Sub Logo
Illustrative Logo
Logo: The Final Cut
Because the prompt for the projected highlighted Documenta 5, which took place in 1972, I wanted to incorporate the psychedelic aesthetics of the decade. By combining those aesthetics with a modern twist, the design appeals to a fresh audience, while paying homage to the exhibit's origins.
Motifs, therefore, include the eye, mushrooms, and tarot cards- all chosen to build playfulness and add to the game aspect of the app. Some instances of these can be seen in the images above.
Mood Boarding and Sketches
The portrait series mirrors the purpose of the UI design: a mixture of old and new. While it is done digitally, the style intertwines charcoal and traditional textures with a modern, illustrative style. Additionally, the focus is on the eyes of the artist- one of the key motifs used in the UI and Animation design. In the animation stills below you can see the key motifs: eyes and mushrooms. These two themes are a nod to the psychedelic culture of the 1970's and its connection to the art world.
Logo Iterations
The portrait series mirrors the purpose of the UI design: a mixture of old and new. While it is done digitally, the style intertwines charcoal and traditional textures with a modern, illustrative style. Additionally, the focus is on the eyes of the artist- one of the key motifs used in the UI and Animation design. In the animation stills below you can see the key motifs: eyes and mushrooms. These two themes are a nod to the psychedelic culture of the 1970's and its connection to the art world.
Additional Graphics
The portrait series mirrors the purpose of the UI design: a mixture of old and new. While it is done digitally, the style intertwines charcoal and traditional textures with a modern, illustrative style. Additionally, the focus is on the eyes of the artist- one of the key motifs used in the UI and Animation design. In the animation stills below you can see the key motifs: eyes and mushrooms. These two themes are a nod to the psychedelic culture of the 1970's and its connection to the art world.
