Overview
Role
Graphic Design
Client
GT's Center for Health Analytics and Informatics
Tools
Adobe Illustrator
Procreate
Duration
Fall 2021
Background
One of my last projects for the internship, the Bluejay and Raven logo design was an interesting challenge in that the healthcare software they would represent were connected. The logos needed to be distinctive enough, but have a clear visual similarity - two sides to the same coin. Additionally, the design needed to reflect the corporate and serious essence of the software without being too related to the grave nature of the software.
Mission Statement
Designed as a part of my graphic design and digital communications internship with CHAI, Raven and Bluejay's logo design plays to visual simplicity, while being unique enough to stand out as a linked pair of software.
Graphic Design
Final Logos Side-by-Side
Sketches
Logo Sketches
Color Scheme
Logo Iterations
Additional Graphics
Raven Icons