Women Leadership Conference Branding
This project showcases my work as one of the lead designers for the GT 2021 Women leadership Conference. I designed the logo for the WLC overarching brand, as well as, the majority of the marketing graphics used for the 2021 WLC’s social media marketing strategy. This project involved consolidating information about the conference itself as well as the speakers into understandable graphics. Additionally, designs that I created will be used in merchandise and for future conferences.
This is the logo that I designed for the overarching GT Women Leadership Conference brand. I went through many iterations (1.a, 1.b, 1.c) before choosing image (1) as the final version of the WLC logo. This logo taught me the importance of working for the customer and working with their stipulations in place.