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Bluejay and Raven Complementary Logo Design

Two logos for two intertwined softwares!

BlueJayLogoV2_blue-13.png
RavenLogoV2_blue-14.png

Main Logo - Bluejay

Main Logo - Raven

Overview 

Role

Graphic Design

Client

GT's Center for Health Analytics and Informatics

Tools

Adobe Illustrator

Procreate

Duration

Fall 2021

Background

One of my last projects for the internship, the Bluejay and Raven logo design was an interesting challenge in that the healthcare software they would represent were connected. The logos needed to be distinctive enough, but have a clear visual similarity - two sides to the same coin. Additionally, the design needed to reflect the corporate and serious essence of the software without being too related to the grave nature of the software. 

Mission Statement

Designed as apart of my graphic design and digital communications internship with CHAI, Raven and Bluejay. The overall goal for the design is to generalize an intensely technical product, making OMOPonFHIR understandable and digestible for the layman reader and user. 

Graphic Design

BlueJayLogo3-13_edited.png
RavenLogo3-14_edited.png

Logo Times Two

Because the prompt for the projected highlighted Documenta 5, which took place in 1972, I wanted to incorporate the psychedelic aesthetics of the decade. By combining those aesthetics with a modern twist, the design appeals to a fresh audience, while paying homage to the exhibit's origins. 

Motifs, therefore, include the eye, mushrooms, and tarot cards- all chosen to build playfulness and add to the game aspect of the app. Some instances of these can be seen in the images above. 

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BluejayStyleGuide-05.png

Sketches

The portrait series mirrors the purpose of the UI design: a mixture of old and new. While it is done digitally, the style intertwines charcoal and traditional textures with a modern, illustrative style. Additionally, the focus is on the eyes of the artist- one of the key motifs used in the UI and Animation design. In the animation stills below you can see the key motifs: eyes and mushrooms. These two themes are a nod to the psychedelic culture of the 1970's and its connection to the art world.

RavenStyle guide-04.png

Logo Iterations

The portrait series mirrors the purpose of the UI design: a mixture of old and new. While it is done digitally, the style intertwines charcoal and traditional textures with a modern, illustrative style. Additionally, the focus is on the eyes of the artist- one of the key motifs used in the UI and Animation design. In the animation stills below you can see the key motifs: eyes and mushrooms. These two themes are a nod to the psychedelic culture of the 1970's and its connection to the art world.

Screen Shot 2022-08-16 at 3.58_edited.pn
Screen Shot 2022-08-16 at 3.58.52 PM.png
Screen Shot 2022-08-16 at 3.59.03 PM.png

Additional Graphics

The portrait series mirrors the purpose of the UI design: a mixture of old and new. While it is done digitally, the style intertwines charcoal and traditional textures with a modern, illustrative style. Additionally, the focus is on the eyes of the artist- one of the key motifs used in the UI and Animation design. In the animation stills below you can see the key motifs: eyes and mushrooms. These two themes are a nod to the psychedelic culture of the 1970's and its connection to the art world.

Reflections

My Musings

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