Overview
Role
Graphic Design
Client
GT's Center for Health Analytics and Informatics
Tools
Adobe Illustrator
Procreate
Duration
Fall 2021
Background
One of my last projects for the internship, the Bluejay and Raven logo design was an interesting challenge in that the healthcare software they would represent were connected. The logos needed to be distinctive enough, but have a clear visual similarity - two sides to the same coin. Additionally, the design needed to reflect the corporate and serious essence of the software without being too related to the grave nature of the software.
Mission Statement
Designed as apart of my graphic design and digital communications internship with CHAI, Raven and Bluejay. The overall goal for the design is to generalize an intensely technical product, making OMOPonFHIR understandable and digestible for the layman reader and user.
Graphic Design
Logo Times Two
Because the prompt for the projected highlighted Documenta 5, which took place in 1972, I wanted to incorporate the psychedelic aesthetics of the decade. By combining those aesthetics with a modern twist, the design appeals to a fresh audience, while paying homage to the exhibit's origins.
Motifs, therefore, include the eye, mushrooms, and tarot cards- all chosen to build playfulness and add to the game aspect of the app. Some instances of these can be seen in the images above.
Sketches
The portrait series mirrors the purpose of the UI design: a mixture of old and new. While it is done digitally, the style intertwines charcoal and traditional textures with a modern, illustrative style. Additionally, the focus is on the eyes of the artist- one of the key motifs used in the UI and Animation design. In the animation stills below you can see the key motifs: eyes and mushrooms. These two themes are a nod to the psychedelic culture of the 1970's and its connection to the art world.
Logo Iterations
The portrait series mirrors the purpose of the UI design: a mixture of old and new. While it is done digitally, the style intertwines charcoal and traditional textures with a modern, illustrative style. Additionally, the focus is on the eyes of the artist- one of the key motifs used in the UI and Animation design. In the animation stills below you can see the key motifs: eyes and mushrooms. These two themes are a nod to the psychedelic culture of the 1970's and its connection to the art world.
Additional Graphics
The portrait series mirrors the purpose of the UI design: a mixture of old and new. While it is done digitally, the style intertwines charcoal and traditional textures with a modern, illustrative style. Additionally, the focus is on the eyes of the artist- one of the key motifs used in the UI and Animation design. In the animation stills below you can see the key motifs: eyes and mushrooms. These two themes are a nod to the psychedelic culture of the 1970's and its connection to the art world.